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We first discovered this company at a Farmers Market, and interestingly enough, they had already sold out by the time we arrived—a promising sign. Still, we needed to taste their products ourselves before exploring further. After several months, we returned to that same Farmers Market, bought some items, asked a few questions, and then continued on our way.

We enjoyed the product, but noticed their online presence was limited—a small website, no social media, and sales only through Shopify. After initiating conversations and several weeks of thorough due diligence, we found the founders to be refreshingly transparent and deeply passionate about their creation. Understandably, it was their “baby,” and parting with it completely was challenging.

Focus on the end result

Ultimately, we reached a solution that satisfied everyone involved: they became our vendor, supplying pralines under a different brand, while continuing their own operations independently. Over the coming months, we’re excited to gradually introduce this delightful product to our customer base and explore new avenues for growth. Enjoy!

Jonathan Coleman

I’m a serial entrepreneur constantly in startup mode, always pursuing fresh ideas and driving innovation.